Defining future & space. Let’s face it—starting a new business in India is no small feat. Between navigating compliance, setting up operations, hiring the right team, and perfecting your product or service, the to-do list feels endless. In this chaos, marketing and brand building often take a backseat. Many founders, especially in single-owner or family-run [...]
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The marketing landscape in India is on the brink of a seismic shift. With the rapid adoption of artificial intelligence (AI), the way brands connect with consumers is evolving at an unprecedented pace. But as AI blurs the lines between reality and illusion, marketers are faced with both immense opportunities and ethical dilemmas. How will [...]
Picture this: You are hurrying to get ready for work, so instead of using your phone to check the weather, set a reminder, or buy groceries, you just say, "Hey Alexa, add milk to my shopping list." Your request is fulfilled in only a few seconds. This is not science fiction; it is the present [...]
In the fast-paced world of Indian startups, where every entrepreneur is competing for attention and market share, the adage of 'do more with less' has never been more relevant. Bootstrapped businesses face an even greater difficulty as they negotiate limited resources while attempting to build a name for themselves in the competitive marketplace. However, in [...]
